Meet The Owner

We Are A Proud Afterpay Retailer

Afterpay, after pay, installment pay, 4 easy payments, wear now pay later, shop now pay later, no interest, no fees, no credit checks.

Wear now, pay later with Afterpay!

We are pleased to offer this service to our BFFs. Available on orders of $35 or more. AfterPay allows you to enjoy your purchase now, and pay over time. No interest or fees and no credit checks! You pay 25% of your total today and the balance in 3 equal installments every 2 weeks. Easy peasy!

Welcome to But First, Fashion! Boutique

We love styling our BFF's! Please review our size chart for your best fit. Most of our collection is true to size. If an item is not running true to size, it will be mentioned in the product description. Please email us at if you have any questions. Emails are answered within 24 hrs.Β 

Now, let's shop!

Featured collection

β˜… BFF Reviews

Here's the tea straight from our customers!

46 reviews
Gorgeous dress

Wore this number for my birthday night out. I purchased from this beautiful lady and shipped out 3 days had my dress. It’s beautiful

Peplum Jacket | Denim Blue
Myrna B.
This shirt rocks!

I love this shirt! It felt good and I looked good in it! Many compliments about the shirt!

Fits loose but still πŸ”₯πŸ”₯πŸ”₯πŸ”₯πŸ”₯

I had to order this jumpsuit after seeing my fellow gorgeous Canadian model wearing it. I guess I over exaggerated my size due to my fluctuating weight and I ordered a 2x. It fits loose but it still looks great. I got so many compliments when I wore it out. The customer service was very pleasant when I contacted them to make some changes to my order.
Ps. If you are in Canada, be expected to be charged custom and duty fees.

Cognac Pantsuit
Teri S.
Loved it!

Both fashionable and comfortable. Very light material. Everyone loved it

Get Your Swirl On Shirt Dress
Teri S.

I have dressed it up with a skirt and down with leggings, simply love it